Ciuc. Only taste matters. A beer in a thousand.
The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor brands) - win a trip to the sea in November, and end up with a bad flu. The conclusion? A beer is drank only for its taste: Ciuc!