Monday, November 10, 2008

Peugeot 206 Roy Lichtenstein

An always fashionable classic.

Promotional campaign of a model that reached the end of its career - Peugeot 206, turned into a living classic due to the very high sales. Starting from the assumption that being a classic means to actually be fashionable, a stylistic reference to the works of an iconic pop art representative was made, Roy Lichtenstein, who recycled the cartoons of the 40's and 50's era, infusing them with a new vitality.

No comments: