Lay's "Oven Baked"

Campaign for a new, unique Lay's chips recipe - oven baked.

Lay's "Join the Great Crunching"

Promotional Lay's Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.

Lay's Duel 1: The last crisp

Lay's Crisps are the only true crisps, so much so that you'd do just about anything to Lay your hands on the last one... we chose Puya and Cabral, two romanian showbiz stars, to dramatize the creative idea.

They race in tricking eachother, hoping to obtain the last Lay's.