Lay's Duel 2 - The Flavors' Duel

The sequel of "Lay's Duel between Puya and Cabral" (Romanian showbiz stars).
The two compete in promoting their favorite Lay's flavour - the seasonal mushrooms and sour cream, vs yogurt and garlic.

Mirinda - Poster for the release of the new Red Grape range

"It's a MUST! Trying the new red Grape Mirinda"

Two-way romanian/english word play: the Romanian word "must", refers to a type of grape juice, obtained in the first stages of the wine making process. This sets a clear image of the product, in the consumer's mind.

Do-good Factory (little people)

Help them help themselves!

Awareness campaign for an NGO, whose main focus is about helping socially vulnerable people, by offering them jobs in paper recycling micro-centers. 

Poster Lay's "Beer Hunger"

Beer found its pair. Lay's Beer Hunger. Beer sausage flavoured chips.

Poster Do-good Factory 2013

By buying various products from the Factory, you are helping hundreds of socially vulnerable people, have a better life!

Lay's "Oven Baked"

Campaign for a new, unique Lay's chips recipe - oven baked.

Lay's "Join the Great Crunching"

Promotional Lay's Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.

Lay's Duel 1: The last crisp

Lay's Crisps are the only true crisps, so much so that you'd do just about anything to Lay your hands on the last one... we chose Puya and Cabral, two romanian showbiz stars, to dramatize the creative idea.

They race in tricking eachother, hoping to obtain the last Lay's.

Launch Poster Mtn Dew Dark Berry