NNDKP Christmas Greeting

Personalized card, designed for one of the most prestigious Law Firms in Romania - Nestor Nestor Diculescu Kingston Petersen.

NNDKP Personalized Christmas Party Invitation

NNDKP Christmas Gift Label

Personalized Label, for the gift package offered to the employees - a mirror. The text is written backwards, and can only be read into said mirror.

Seasonal Lay's Flavour - Pork Chops

Come have a Lay's, Fall-Winter Collection.

Promotional campaign for a new flavour of the Seasonal Lay's category.

Non advertising: Photos from Transylvania

Non advertising: Photos from the UK

Non advertising: Photos taken around Advertising Agencies where I worked at some point

Non advertising: Photos of Bucharest

Non advertising: Max the Lab - another member of the family :)

Mesh Ciuc Radler Launch

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters.

Personal Work: Logos 1

As an addition to my work in agencies, I like to create logos in my free time, for either personal fun, or freelance orders.

Ciuc Radler Launch - first step

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters.

Highest lemon content on the market. This phase announces the future product launch.

Ciuc Radler Launch - step two

Announcement phase - The manufacturer offers 400.000 free Ciuc Radler cans, for tasting.

Non advertising: Photos of Dublin

Non advertising: Miscellaneous Photos

Non advertising: Miscellaneous Photos

Ciuc Campaign: The Promotion

Ciuc. Only taste matters. A beer in a thousand.

The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor brands) - win a trip to the sea in November, and end up with a bad flu. The conclusion? A beer is drank only for its taste: Ciuc!

Ciuc Campaign: Football

Ciuc. Only taste matters. A beer in a thousand.

A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you're a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.