Pagini

Friday, May 7, 2010

Alpha Bank Campaign - Alpha IMM Premier


















Alpha IMM Premier. For growing Businesses. Alpha Bank, we evolve together.

The Campaign promotes bank loans for small and medium businesses. It's a continuation of the Alpha Bank communication at the time, through Lego pieces. Each piece is a "character", the blue one representing the growing "profit".

Monday, May 3, 2010

SOS Children's Villages - Imaginary Mom


















Over 70.000 Romanian children can only imagine what it's like, to have a mother. An imaginary mom, isn't a mom. Sign the 2% form for SOS Children's Villages, and help turn imagination into reality.

Campaign designed to raise awareness, and inform the population of the possibility to donate 2% of the yearly income tax, to the SOS Children's Villages NGO.

Based on the idea that every kid exaggerates when telling a story, an orfan boy is "practicing" his speech in the mirror, trying to find the best way to describe his imaginary mom to his friends. He doesn't manage to stay coherent, and messes up the story quite often. By donating 2%, we can make their dreams come true.

Thursday, April 29, 2010

McDonald's - Be a Star!


























Be a T-Shirt Star!

McDo's 15 years in Romania anniversary campaign. The customers are encouraged to create an original t-shirt design related to the event, the winner being made a true star, for a day.

Tuesday, April 6, 2010

McDonald's - The Skier
























McDonald's loves winter sports.

Travel Magasine print, for a natural association of the brand with winter sports, McDo being in the process of opening a new location in a Romanian Ski resort.

Monday, March 1, 2010

SOS Children's Villages Poster - Imaginary Mom



























Over 70.000 Romanian children can only imagine what it's like, to have a mother. An imaginary mom, isn't a mom. Sign the 2% form for SOS Children's Villages, and help turn imagination into reality.

Campaign designed to raise awareness, and inform the population of the possibility to donate 2% of the yearly income tax, to the SOS Children's Villages NGO.

These kids need a real mother. Even a social one. They don't need imaginary moms - a mix of a rock star, a fairy tale character, a ballerina, a medal winning sportswoman- is not a mom.