Photo session / Client: Galbani - Gruppo Lactalis

Photo session / Client: President

Lipton Six pack Campaign1

Cool off whenever you want to. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Promotional Campaign. Seen from above, the six doses can be associated with the clocks, that place the time factor into the layout: you can cool off at any time throughout the day!

Lipton Six pack Campaign2

Six times more refreshing. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Seen from above, the six doses can be associated with fans, offering a six times fresher, cooling source.

McDonald's - The Apple

An apple a day, keeps the doctor away!

The campaign informs the customers, especially (with) kids, that the new McDo menu also includes fresh apples. Being targeted towards kids, promoting a healthy diet, the new McDo offer is helping them grow healthy and strong, with an apple a day. The text on the blackboard shows how fast the kid grew, and is using a clichee text, learned by Romanian kinds in elementary school: Ana has apples (Ana are mere).