CEZ Romania - recycling campaign1

Don't mix plastic and fruit. It belongs in the yellow container.

Population information campaign, about the importance of selective waste recycling. The print shows abnormal combinations between various categories of waste, as opposed to the normality of selective recycling.

CEZ Romania - recycling campaign2

Don't mix fruit and glass. They belong in the Grey container.

Population information campaign, about the importance of selective waste recycling. The print shows abnormal combinations between various categories of waste, as opposed to the normality of selective recycling.

Photo session / Client: Galbani - Gruppo Lactalis

Photo session / Client: President

Lipton Six pack Campaign1

Cool off whenever you want to. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Promotional Campaign. Seen from above, the six doses can be associated with the clocks, that place the time factor into the layout: you can cool off at any time throughout the day!

Lipton Six pack Campaign2

Six times more refreshing. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Seen from above, the six doses can be associated with fans, offering a six times fresher, cooling source.

McDonald's - The Apple

An apple a day, keeps the doctor away!

The campaign informs the customers, especially (with) kids, that the new McDo menu also includes fresh apples. Being targeted towards kids, promoting a healthy diet, the new McDo offer is helping them grow healthy and strong, with an apple a day. The text on the blackboard shows how fast the kid grew, and is using a clichee text, learned by Romanian kinds in elementary school: Ana has apples (Ana are mere).

McDonald's - Non Stop

Come to McDrive anytime you want.

The campaign is meant to attract McDo customers towards the McDrive services. Since you can come to McDrive any time, in other words, at any given hour, a parallel was used - between the phases of the moon, and the act of consuming a generic McDonald's product.

DDB self promo1

Bad targeting kills good brands.

Self promo for DDB Bucharest, offering the best services for their clients.

DDB self promo2

Bad targeting kills good brands.

Self promo for DDB Bucharest, offering the best services for their clients.

Poster SOS Children's Villages - The Jobs 1

Dani, your future fireman. Invest in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Poster SOS Children's Villages - The Jobs 2

Andrei, your future lawyer. Inverst in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Poster SOS Children's Villages - The Jobs 3

Miruna, your future doctor. Invest in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Effie poster

2 > 1. Awarding ideas that work.

Making of a poster for the 6th edition of EFFIE, the competition that awards sales efficiency. In a competition based on numbers and statistics, a mathematical formula - clear and undeniable, speaks for itself.