"If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you." - Bill Bernbach
Pagini
Monday, November 10, 2008
Peugeot 206 Roy Lichtenstein
An always fashionable classic.
Promotional campaign of a model that reached the end of its career - Peugeot 206, turned into a living classic due to the very high sales. Starting from the assumption that being a classic means to actually be fashionable, a stylistic reference to the works of an iconic pop art representative was made, Roy Lichtenstein, who recycled the cartoons of the 40's and 50's era, infusing them with a new vitality.
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