"If you stand for something, you will always find some people for you and some against you. If you stand for nothing, you will find nobody against you, and nobody for you." - Bill Bernbach
Pagini
Monday, November 10, 2008
Peugeot 206 Roy Lichtenstein
An always fashionable classic.
Promotional campaign of a model that reached the end of its career - Peugeot 206, turned into a living classic due to the very high sales. Starting from the assumption that being a classic means to actually be fashionable, a stylistic reference to the works of an iconic pop art representative was made, Roy Lichtenstein, who recycled the cartoons of the 40's and 50's era, infusing them with a new vitality.
Thursday, October 30, 2008
Alpha Bank Poster
Try your luck with reason, not with me.
New customers attraction campaign to Alpha Bank, one of the banks with the best services in Romania.
An old symbol of luck was debunked - the horseshoe, depicted in a fun way, as a simple object with limited usage.
Wednesday, October 1, 2008
Peugeot destock campaign
Bring a toy car, and get a real one.
Campaign meant to attract potential clients into the Peugeot showrooms, for a better knowledge of current offers. In order to make the campaign as attractive as possible, the dealer offers a discount for certain models, to the clients who bring in any toy car, in the form of a trade: The client gets the discounted car while the dealer collects the toys.
Thursday, July 31, 2008
Bwin Campaign
See it written in the stars: 1-0 halftime score.
Image campaignfor the most well-known online sports bet agency: Bwin. The future isn't a surprise, when you can read the following day's results in the stars.
Peugeot Second Hand 1
Second hand with no surprises.
Customer information campaign. The second hand automobiles from Peugeot leave no room for bad surprises: the dealer informs the buyer of the technical state of the car, as well as its full history.
Wednesday, July 30, 2008
Peugeot Second Hand 2
Ssecond hand with no sssurprises.
Customer information campaign. The second hand automobiles from Peugeot leave no room for bad surprises: the dealer informs the buyer of the technical state of the car, as well as its full history.
Monday, May 26, 2008
Citroen Eco Friendly - REMAT program
Citroen Eco System - A cleaner wirld, a better car!
Auto park renewal campaign, through the REMAT (car recycling) program. If you bring your old car to REMAT, you receive a discount ticket from authorized dealers. A new aquisition from Citroen is as nonpolluting as a leaf, compared to the old car.
Thursday, May 8, 2008
Panorama image campaign
Sound insulation up to 45 decibels.
Image campaign for a company, specialized in joinery and high quality carpentry, with the latest insulation technology. With the new Panorama products and services, objects that produce very loud noise, now seem made of wool.
Image campaign for a company, specialized in joinery and high quality carpentry, with the latest insulation technology. With the new Panorama products and services, objects that produce very loud noise, now seem made of wool.
Monday, April 21, 2008
Cannes Short Film Corner - poster
Poster for the romanian shorts section, "Short Film Corner", at the Cannes Film Festival, 2008 edition. By joining the first and last pictures of a film, a clear and suggestive representation of the "short" idea was found.
Monday, February 4, 2008
Unilever Choose Life - poster
Don't swallow (don't believe) everything you hear.
Informational campaign of the consumers, about the fact that Unilever products are healthy and contain no additives. The consumers are urged not to allow themselves to be tricked by false messages, and be correctly informed. The visual is based on a word play: don't swallow everything you hear, enter the site, and find out how to live healthy.
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