Lay's Duel 2 - The Flavors' Duel

The sequel of "Lay's Duel between Puya and Cabral" (Romanian showbiz stars).
The two compete in promoting their favorite Lay's flavour - the seasonal mushrooms and sour cream, vs yogurt and garlic.

Mirinda - Poster for the release of the new Red Grape range

"It's a MUST! Trying the new red Grape Mirinda"

Two-way romanian/english word play: the Romanian word "must", refers to a type of grape juice, obtained in the first stages of the wine making process. This sets a clear image of the product, in the consumer's mind.

Do-good Factory (little people)

Help them help themselves!

Awareness campaign for an NGO, whose main focus is about helping socially vulnerable people, by offering them jobs in paper recycling micro-centers. 

Poster Lay's "Beer Hunger"

Beer found its pair. Lay's Beer Hunger. Beer sausage flavoured chips.

Poster Do-good Factory 2013

By buying various products from the Factory, you are helping hundreds of socially vulnerable people, have a better life!

Lay's "Oven Baked"

Campaign for a new, unique Lay's chips recipe - oven baked.

Lay's "Join the Great Crunching"

Promotional Lay's Campaign, with instant prizes: cash and mini gold ingots, straight out of the package.

Lay's Duel 1: The last crisp

Lay's Crisps are the only true crisps, so much so that you'd do just about anything to Lay your hands on the last one... we chose Puya and Cabral, two romanian showbiz stars, to dramatize the creative idea.

They race in tricking eachother, hoping to obtain the last Lay's.

Launch Poster Mtn Dew Dark Berry

NNDKP Christmas Greeting

Personalized card, designed for one of the most prestigious Law Firms in Romania - Nestor Nestor Diculescu Kingston Petersen.

NNDKP Personalized Christmas Party Invitation

NNDKP Christmas Gift Label

Personalized Label, for the gift package offered to the employees - a mirror. The text is written backwards, and can only be read into said mirror.

Seasonal Lay's Flavour - Pork Chops

Come have a Lay's, Fall-Winter Collection.

Promotional campaign for a new flavour of the Seasonal Lay's category.

Non advertising: Photos from Transylvania

Non advertising: Photos from the UK

Non advertising: Photos taken around Advertising Agencies where I worked at some point

Non advertising: Photos of Bucharest

Non advertising: Max the Lab - another member of the family :)

Mesh Ciuc Radler Launch

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters.

Personal Work: Logos 1

As an addition to my work in agencies, I like to create logos in my free time, for either personal fun, or freelance orders.

Ciuc Radler Launch - first step

Radler, from Ciuc. 37% beer, 63% true lemonade. Only taste matters.

Highest lemon content on the market. This phase announces the future product launch.

Ciuc Radler Launch - step two

Announcement phase - The manufacturer offers 400.000 free Ciuc Radler cans, for tasting.

Non advertising: Photos of Dublin

Non advertising: Miscellaneous Photos

Non advertising: Miscellaneous Photos

Ciuc Campaign: The Promotion

Ciuc. Only taste matters. A beer in a thousand.

The Ciuc Beer Institute (an advertising invention, obviously), is the only institute where you can learn the strategy of choosing the best of beers. There, the Teacher shows the students what can happen if they choose a beer based on promotions (smooth attack to the competitor brands) - win a trip to the sea in November, and end up with a bad flu. The conclusion? A beer is drank only for its taste: Ciuc!

Ciuc Campaign: Football

Ciuc. Only taste matters. A beer in a thousand.

A Beer Institute sequel: The teacher points out the repercussions of choosing a beer based on the fact it promotes football: since you're a mere amateur, you can either have an accident, or make a fool out of yourself, in front of your friends.

Personal Work: Logos 2

Personal Work: Logos 3

Personal Work: Logos 4

SuperBingo Metropolis Campaign - The barbershop

The new SuperBingo Metropolis season starts on Easter.

TV spot series, depicting the extreme consequences one's winnings can have upon others: The barber reads in the newspaper, over the cranky customer's shoulder, that he won - and takes revenge by shaving Bingo balls on the back of his head.

SuperBingo Metropolis Campaign - The Secretary

The new SuperBingo Metropolis season starts on Easter.

A secretary's revenge, as soon as she receives a phonecall, informing her that she won: She draws a Hitler moustache on the boss's face, before an important meeting, under the pretext of "cleaning him".

SuperBingo Metropolis Campaign - The Husband

The new SuperBingo Metropolis season starts on Easter.

As soon as he's informed that he won, over the phone, the husband tells the wife to pack her bags, for an exotic trip, then clarifies: He's taking the trip, she's taking herself and her bags, to her mother.

Posters Rosia Montana Gold Corporation

Posters for an itinerary exhibition, promoting local heritage objects related to mining - all in a large lobby campaign for the beginning of gold mining projects in Rosia Montana.

Logos Rosia Montana Gold Corp / Recognitio excelentiae

Gold for Romania

Series of logos for a RMGC promotion campaign of various domains' elites, further rewarded with a gold medal.

Ciuc supports Live Music Campaign

Ciuc Music. Live Music.

At the beginning of Concerts season, the consumer must not forget that Ciuc sponsors over 80% of the concerts that take place in Romania. Having "Born to be Wild" as a soundtrack, a series of activities take place, depicting the Ciuc target audience, all connected through music.

Ciuc supports Live Music Campaign (outdoor)

Ciuc supports Live Music Campaign!

Outdoor Campaign, which reminds the consumer that Ciuc is a synonim of music. Live.

Promotional Campaign Ciuc 4 pack

Ciuc x4 pack. No matter how you twist and turn it, it's still the smartest choice.

An analogy of the Rubik cube, that speaks for itself: the new 4pack is what the smart people pick.

Logo Ciuc Music

Since Ciuc Beer sponsors over 80% of the concerts that take place in Romania, the company wanted a special logo for the duration of the events.

Personal Work: Logos 5

Non advertising: Sculpture / Painting

It's what I studied at the University of Arts.

Alpha Bank Campaign - Alpha IMM Premier

Alpha IMM Premier. For growing Businesses. Alpha Bank, we evolve together.

The Campaign promotes bank loans for small and medium businesses. It's a continuation of the Alpha Bank communication at the time, through Lego pieces. Each piece is a "character", the blue one representing the growing "profit".

SOS Children's Villages - Imaginary Mom

Over 70.000 Romanian children can only imagine what it's like, to have a mother. An imaginary mom, isn't a mom. Sign the 2% form for SOS Children's Villages, and help turn imagination into reality.

Campaign designed to raise awareness, and inform the population of the possibility to donate 2% of the yearly income tax, to the SOS Children's Villages NGO.

Based on the idea that every kid exaggerates when telling a story, an orfan boy is "practicing" his speech in the mirror, trying to find the best way to describe his imaginary mom to his friends. He doesn't manage to stay coherent, and messes up the story quite often. By donating 2%, we can make their dreams come true.

McDonald's - Be a Star!

Be a T-Shirt Star!

McDo's 15 years in Romania anniversary campaign. The customers are encouraged to create an original t-shirt design related to the event, the winner being made a true star, for a day.

McDonald's - The Skier

McDonald's loves winter sports.

Travel Magasine print, for a natural association of the brand with winter sports, McDo being in the process of opening a new location in a Romanian Ski resort.

SOS Children's Villages Poster - Imaginary Mom

Over 70.000 Romanian children can only imagine what it's like, to have a mother. An imaginary mom, isn't a mom. Sign the 2% form for SOS Children's Villages, and help turn imagination into reality.

Campaign designed to raise awareness, and inform the population of the possibility to donate 2% of the yearly income tax, to the SOS Children's Villages NGO.

These kids need a real mother. Even a social one. They don't need imaginary moms - a mix of a rock star, a fairy tale character, a ballerina, a medal winning sportswoman- is not a mom.

CEZ Romania - recycling campaign1

Don't mix plastic and fruit. It belongs in the yellow container.

Population information campaign, about the importance of selective waste recycling. The print shows abnormal combinations between various categories of waste, as opposed to the normality of selective recycling.

CEZ Romania - recycling campaign2

Don't mix fruit and glass. They belong in the Grey container.

Population information campaign, about the importance of selective waste recycling. The print shows abnormal combinations between various categories of waste, as opposed to the normality of selective recycling.

Photo session / Client: Galbani - Gruppo Lactalis

Photo session / Client: President

Lipton Six pack Campaign1

Cool off whenever you want to. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Promotional Campaign. Seen from above, the six doses can be associated with the clocks, that place the time factor into the layout: you can cool off at any time throughout the day!

Lipton Six pack Campaign2

Six times more refreshing. You got 6 doses of Lipton Ice Tea in the new Cooling Kit.

Seen from above, the six doses can be associated with fans, offering a six times fresher, cooling source.

McDonald's - The Apple

An apple a day, keeps the doctor away!

The campaign informs the customers, especially (with) kids, that the new McDo menu also includes fresh apples. Being targeted towards kids, promoting a healthy diet, the new McDo offer is helping them grow healthy and strong, with an apple a day. The text on the blackboard shows how fast the kid grew, and is using a clichee text, learned by Romanian kinds in elementary school: Ana has apples (Ana are mere).

McDonald's - Non Stop

Come to McDrive anytime you want.

The campaign is meant to attract McDo customers towards the McDrive services. Since you can come to McDrive any time, in other words, at any given hour, a parallel was used - between the phases of the moon, and the act of consuming a generic McDonald's product.

DDB self promo1

Bad targeting kills good brands.

Self promo for DDB Bucharest, offering the best services for their clients.

DDB self promo2

Bad targeting kills good brands.

Self promo for DDB Bucharest, offering the best services for their clients.

Poster SOS Children's Villages - The Jobs 1

Dani, your future fireman. Invest in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Poster SOS Children's Villages - The Jobs 2

Andrei, your future lawyer. Inverst in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Poster SOS Children's Villages - The Jobs 3

Miruna, your future doctor. Invest in your future.

Those who choose to donate, practically invest in their own future, because the children supported by this NGO can become the doctor who will treat you, or the fireman who will save your home.

Effie poster

2 > 1. Awarding ideas that work.

Making of a poster for the 6th edition of EFFIE, the competition that awards sales efficiency. In a competition based on numbers and statistics, a mathematical formula - clear and undeniable, speaks for itself.

Peugeot 206 Roy Lichtenstein

An always fashionable classic.

Promotional campaign of a model that reached the end of its career - Peugeot 206, turned into a living classic due to the very high sales. Starting from the assumption that being a classic means to actually be fashionable, a stylistic reference to the works of an iconic pop art representative was made, Roy Lichtenstein, who recycled the cartoons of the 40's and 50's era, infusing them with a new vitality.

Alpha Bank Poster

Try your luck with reason, not with me.

New customers attraction campaign to Alpha Bank, one of the banks with the best services in Romania.
An old symbol of luck was debunked - the horseshoe, depicted in a fun way, as a simple object with limited usage.

Peugeot destock campaign

Bring a toy car, and get a real one.

Campaign meant to attract potential clients into the Peugeot showrooms, for a better knowledge of current offers. In order to make the campaign as attractive as possible, the dealer offers a discount for certain models, to the clients who bring in any toy car, in the form of a trade: The client gets the discounted car while the dealer collects the toys.

Bwin Campaign

See it written in the stars: 1-0 halftime score.

Image campaignfor the most well-known online sports bet agency: Bwin. The future isn't a surprise, when you can read the following day's results in the stars.

Peugeot Second Hand 1

Second hand with no surprises.

Customer information campaign. The second hand automobiles from Peugeot leave no room for bad surprises: the dealer informs the buyer of the technical state of the car, as well as its full history.

Peugeot Second Hand 2

Ssecond hand with no sssurprises.

Customer information campaign. The second hand automobiles from Peugeot leave no room for bad surprises: the dealer informs the buyer of the technical state of the car, as well as its full history.